Her company was winning a steady stream of web design projects. Ann knew the clients. She knew what they wanted. But it seemed like the more she tried to explain it to the designers, the less they understood. With each project, her creative briefs got longer and more detailed, leaving nothing to chance. But it was as if they didn’t even bother to read them.
The designers, who were used to thinking in pictures, were also frustrated. Ann’s creative briefs were a wall of words. The more she talked (and wrote) the less they could get their brains around what she actually wanted.
This sparked an idea: what if we could create project management software that could help linear thinkers and graphical thinkers communicate with one another? What if we could take the same data and present it in different ways, according to each user’s preferences?
This idea is at the heart of our company. We believe that people of all abilities make better decisions based on data that is presented in a way they can readily understand. Our inclusive approach to data collection and visualization means we create experiences that adapt to different ways of seeing and doing, supporting diverse teams as they work to interpret and apply data in meaningful ways.
Ann CB Landis is a visionary entrepreneur dedicated to helping big thinkers get even bigger results.